SEO is essential for any lead-generating content marketing strategy. But a topi

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It simply isn’t true.8. Be Bold and Speak Your Mind (Especially When Others Don’t Dare)One of the biggest challenges facing content marketers is competing with and overcoming the sheer volume of content being produced. With literally millions of blog posts being published every single day, making your voice heard over the tsunami of (poorly written, useless) content can be an almost insurmountable task – unless you take a stand that nobody else is willing to take.Content marketing tipsSo much of the content being produced (especially in tight-knit industries such as digital marketing) merely parrots and regurgitates the opinions and viewpoints of a select few.




This is why readers are rapidly becoming desensitized to content – if there are hundreds IT Numbers of blogs all saying the same things, why should readers waste their time consuming that content? This is what makes producing contrarian content so powerful.Taking an unpopular stance, speaking your mind when others won’t, and flirting with controversy can be a powerfully effective strategy in your content. Of course, you should take care not to offend or be contrarian for its own sake, but dare to be bold and speak your mind. If nothing else, your readers will likely appreciate your candor. In addition, you’ll probably sound and appear much more authentic than you would by merely repeating what others have said.Read more about the power of contrarian content marketing here.7. Go After Specific Keywords with Your ContentIn an ideal world, we wouldn’t have to worry about SEO.






We’d publish insightful, thought-provoking blog posts about our chosen topics, and find enormous online audiences eager to learn from our experience and buy whatever we’re selling.Obviously, we don’t live in that world, and we do have to think about SEO.the seo keyword funnelSome content experts advocate for a “keyword-less” approach to content; publishing content that serves reader interests first and foremost, and doesn’t concern itself with anything as “distasteful” as keyword targeting. Again, this is great in an ideal world, but it’s a jungle out there – if you’re not thinking about keyword targeting, you can bet your competitors are. That’s why it pays to target specific keywords with your content before you produce it.