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It helps us to determine whether or not it’s worth splurging on items we desperately want, but probably aren’t essential to everyday life. So when the opportunity arises, why not appeal to your target audience that way? I am always a big proponent of including pricing information in your ad copy in general, and that includes your CTA. If a user sees your pricing information in your ad, and decides to click through to your site, then you know they are still interested in the product or service you are offering. Now you know you have yourself a valuable click, and an increased chance at generating a conversion.
call to action - landing page from brand Luna with subscribe CTA But, if you don’t include your pricing information in your ads, someone may click through to your site, excited about your products/services, but then get scared off by your Iceland Phone Number prices. This leads to the dreaded wasted spend in your account, and who wants to deal with that? Try experimenting with your pricing information in your CTA, as well as any other applicable numerical information. A CTA such as “Shop today for TVs under $300!” not only shows a user how little they will pay for a TV, but it also hits on the FOMO element as well (pretty sneaky huh?).
If you run a special promotion for shipping, you could try something like “order by Sunday for 1-day shipping.” Maybe you are an auto body shop looking to incentivize your audience with a discount; your CTA might look something like “Book today! 15% off your next visit.” Want more tips on creating ads that convert? Get your copy of our free all-star playbook for online advertising. 8. Be bold in your CTA copy This can be a little risqué, but adding a dash of brash to your CTA copy can be pretty effective in catching someone’s eye. call to action - screenshot of an ad for a conference with a bold CTA One option that can be tough to pull off is using negative words to motivate a person to change something they are self-conscious about.
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发表于 2024-3-5 12:29:57
