Is this knowledge necessary to understand and navigate your site

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What Is User Intent? User intent refers to what a given person intends to do when they reach your site. Sometimes this intent leads to a clearly defined action – such as buying something – while other times it may not. Although the underlying problems your users are trying to solve are likely quite diverse, there are only a few reasons a person visits a website. These align with one of the three primary types of search – informational, navigational, and transactional – and include: To learn about the industry in which your company operates To learn more about service offerings in your industry To learn more about your company in particular To comparison shop and compare products, offers, prices etc.


To buy something Obviously, it’s impossible to account for every Benin WhatsApp Number user’s intent in your web copy, and you definitely shouldn’t attempt to. However, considering user intent should inform every aspect of your web copy. How to Write Web Copy with User Intent in Mind Whether you’re writing the copy for your website yourself or hiring someone to do it for you, it’s crucial that you consider user intent from the outset. Picture yourself in your prospective customers’ shoes and ask questions about your copy: Is it immediately obvious what your company sells or does? Is your web copy benefit-driven, and are those benefits clear? Does your website assume prior industry knowledge on the part of the visitor






Does your site’s navigation allow different kinds of users at different stages of the funnel to quickly and easily access the information they need? Considering user intent can be challenging, because it can be difficult to truly divorce yourself – and your considerable industry knowledge and expertise – from the reality of the experience of using your site. To this end, it may be worth conducting qualitative market research by asking laypersons who aren’t familiar with your business to use your site and provide feedback. This can highlight gaps in both your web copy and your awareness of these gaps, allowing you to craft web copy that better addresses these issues.