Event-based data collection in GA4 enables

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In GA4, data is collected using a new protocol called “Measurement Protocol”, which allows data to be collected from a variety of sources. This allows for more effective data analysis and measurement, especially in today's business environment with many users accessing websites from many different devices. Meanwhile, Universal Analytics can only collect data from desktop web browsers. Event-based data In Google Analytics 4 (GA4), data is collected based on events instead of sessions like in Universal Analytics. Event-based data collection allows users to gather more detailed information about activity on their website or app.  




Users to track and analyze activities on their website or app in greater Email Data detail. For example, users can track the number of clicks on each button on their website, the number of products added to the cart, the number of video views on the website, and more. gg analytics 4 GA4 is capable of collecting data across multiple devices Integration capabilities One of the highlights of Google Analytics 4 (GA4) is that it is designed to integrate and interoperate well with other Google products, providing users with the ability to track customer activity across multiple channels and devices. be different. GA4 can integrate with Google Ads and other advertising platforms to provide information about advertising directly in its reports, making it easier to measure the effectiveness of advertising campaigns.






Meanwhile, Universal Analytics does not have this integration capability. User identification Different from UA, GA4 identifies users using User-ID instead of Client-ID. Client ID is used to distinguish users across sessions or accesses on the same device. Meanwhile, GA4's User ID is used to distinguish users across multiple devices and connections between sessions. In simpler words, suppose you access a website on your phone and laptop, UA will recognize that there are 2 users. GA4 will distinguish between a single user accessing multiple devices. Difference between GA4 and Universal Analytics (UA) metrics When using and installing GA4, you will notice that the data displayed by GA4 and UA has some differences.