Over the last year advertisers have gotten access to

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More AI tools lost some attribution models and seen countless updates across the platform. As we enter a new year Ive put together some Google Ads trends and predictions I think advertisers need to know to continue seeing success and keeping up with the constant changes. Here are the top Google Ads trends I predict will be big in  Google Ads will release more AIpowered features Automation and smart bidding will become more popular More emphasis on broad match Video advertising will grow Search will take on a more visual experience Plus Im sharing six more Google Ads and PPC predictions to watch for.


Biggest Google Ads trends for Here are what I predict will be the biggest Google Ads trends you need to know this year. Google Ads will release more AIpowered features AI and machine learning tools have already started redefining the Email Data way we run paid search campaigns. This year promises even more sophisticated automated bid strategies advanced audience targeting and semiautonomous ad creation. Additionally with predictive analytics advertisers can foresee consumer behavior optimizing campaigns for better results. Advanced automated bid strategies have already been a massive change to Googles formerly very manual process of adjusting bids and finetuning results. I expect that to continue to evolve now with .



Google Analytics GA and Googles focus on the datadriven attribution model. With that we can also expect the following AIpowered features in Google Ads Semiautonomous ad creation Google is very keen on encouraging advertisers to use their Performance Max PMAX campaign type. If you are unfamiliar Performance Aax allows advertisers to access all of Googles ad inventory YouTube Search Discover Gmail and Maps from a single campaign. In PMAX ads are created through inputs. Text assets can currently be created through advertiser inputs with the quick development of AIgenerated imagery I would expect to see that become a feature in the notsodistant future. For years marketers had to manually test everything associated with a campaign.