Plus, its a much more unplanned, natural medium

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Trust and Credibility Influencers are seen as trusted authorities within their niches. When they endorse or recommend a brands products or services, it adds credibility and trust. This can positively influence consumer perceptions and increase the likelihood of potential customers trying or purchasing from your brand. Recommended Reading Influencer Marketing Strategy Checklist  Template Influencer Marketing Campaigns to Inspire and Get You Started With Your Own The Top Channels for Influencer Marketing . Podcasting Audio marketing has been on the rise — all you have to do is look at the ways Clubhouse and Twitter Spaces have gone headtohead to earn market share.


While platforms such as Clubhouse are different from podcasting, the idea is the same You get to Russia WhatsApp Number educate and engage an audience while theyre on the go. All they need is a device that plays audio. For inspiration, check out the HubSpot Podcast Network digital marketing strategy example hubspot podcast network Podcasts can become an essential element in your digital strategy, allowing you to reach people on platforms other than search engines and social media channels.  — though of course you should plan each episode carefully and ensure youre delivering content that actually serves your readership. Featured Resource How to Start a Podcastdigital marketing strategy resource how to start a podcast guide Download Your Free Guide Online Marketing.





Benefits of Podcasting Discoverability Podcasts can be hosted on various platforms, such as Spotify, Apple Podcasts, and Stitcher, expanding your brands reach. You can also transcribe your podcasts and publish the transcript to make them more SEOfriendly. Plus, you can invite guests to speak on your podcast and have them share the episode with their followers. Authenticity Podcasting allows for a more conversational tone compared to other forms of content. The audio format lends itself to authentic and unscripted conversations, creating a sense of connection and genuine interaction between you and your listeners. Sustainable Podcasts have a long shelf life and can remain relevant for months to come, helping you get the most out of your content.