Omnichannel as a solution to the digitalization problems of Mexican companies

meherika

While many companies in Mexico had to digitalize their sales channels to survive, there are still several challenges they must face; However, they can appreciate the opportunity that omnichannel offers as a solution to the problems of digitalization . Among the greatest limitations to the growth and success of digital businesses is logistics implementation. Having a good method to meet deliveries at the time that customers may be needing their products is essential in a world with so much competition . According to the study “Impact of COVID-19 on online sales in Mexico”, by the Mexican Association of Online Sales (AMVO), 35% of digital buyers have problems with the delivery of their purchases and report significant delays for their products to arrive.


In addition to this, of those consulted claimed to have difficulties communicating with customer service and in tracking their shipments. [Tweet “According to AMVO,  of digital consumers have problems with the delivery of their purchases. #omnichannel could help address this problem”] Omnichannel as a solution forJob Function Email List digital businesses in Mexico Faced with this problem, Ecomsur , a fullcommerce and omnichannel specialist in Mexico and Latin America, proposes the omnichannel strategy as a solution to help new digital businesses. First, let's review what omnichannel is , which is not multichannel , because more than having many and varied channels to reach your customers, it is that all of them connect with each other to meet their needs ; So, for example, from a post on Instagram they can have an immediate way to buy what they saw with a link to your eCommerce and in turn what they bought they can receive at home, or search in your physical store.



In this sense, Jorge Fernández-Gallardo, CEO of Ecomsur for Latin America North, assures that thinking about omnichannel as a solution could be the answer to the difficulties that companies face in their eCommerce services to meet the deliveries of products that customers expect . . The specialist explains that omnichannel as a solution “allows us to have a close and lasting relationship with our customers; in a way, it has become an inherent obligation of digital businesses to adapt to the medium or channel that best suits their customers .” It is the secret to improving the user experience and ensuring brand loyalty . ” What omnichannel offers as a solution in the digitalization of companies For Ecomsur, omnichannel improves the user experience because it contemplates the diversity of cross-channel sales , achieving sales closures and greater brand loyalty.